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GelGems Catalog
Copyright © 2014 Emily Ahrens
GelGems Catalog
This product catalog was part of a set of Design Ideas and Museum of Modern Art catalogs that were mailed to retail companies around the world. A particularly important area of focus was on standardizing the use of typographic, photographic and iconic elements within the catalogs. Other tasks included blending new product information with that of products continuing on from past catalogs, editing new and existing photographs, screening new and existing copy for errors, preparing and submitting final files to the printer, and actively participating in press checks.